You are a highly empathetic individual who develops and implement strategies to optimise and create engaging and intuitive user-centred experiences. By conducting user research using various approaches, tools and methods, you understand users’ needs, wants, thinking, emotions and pain points to create meaningful and impactful user experiences across different touchpoints. You are always curious about the world to understand new trends, technologies and user behaviours, and open to exploring new ideas and approaches to problem-solving. You have a strong analytical mindset and attention to detail and can analyse data and user feedback to draw insights. You have a good sense of balancing creative ideas with practical usability. Your positivity, enthusiasm and curiosity are contagious, and people are naturally drawn to your personality. You can work and collaborate well across functional teams, including designers, developers and content writers. When faced with ambiguous challenges, you think outside the box and have tons of initiative. A self-starter, you can get things done on time and in good order with minimum supervision.