# HOL Experiences

> HOL Experiences is a Singapore experience design consultancy specialising in Storytelling for Spaces. We design museums, galleries, visitor attractions, brand experience centres and digital trails, working from narrative strategy through interpretive design to delivery.



**Target Audience:** Senior decision-makers at museums, galleries, national institutions, attractions, government agencies and corporations commissioning visitor experiences, exhibitions and brand experience centres.

**Key Features:**
- Storytelling and narrative strategy
- Interpretive design
- Experience design and implementation
- Audience research and engagement
- Placemaking strategy and implementation
- Cultural tourism strategy and implementation
- Digital trails and gamified experiences



## Documentation

[Start with the Process](https://hol.sg/insight/tasked-with-delivering-a-museum-gallery-or-major-exhibition-start-with-the-process/): The ten-step HOL process for delivering a museum, gallery or major exhibition
[The Question to Ask Before You Write the Brief](https://hol.sg/insight/the-question-to-ask-before-you-write-the-brief-for-a-museum-gallery-or-exhibition/): The upstream thinking that shapes what gets commissioned
[The Core Narrative](https://hol.sg/insight/the-core-narrative-the-strategic-foundation-that-shapes-every-decision-your-museum-gallery-or-exhibition-project-will-take/): The strategic foundation behind every project decision
[What Was Approved and What Gets Built](https://hol.sg/insight/what-was-approved-and-what-gets-built-may-not-always-be-the-same-thing/): The three documents that prevent drift from vision to opening
[The Year After Opening](https://hol.sg/insight/the-year-after-opening-what-drifts-and-how-to-catch-it-in-time/): What drifts after opening and the three audits that catch it
[How to Choose an Exhibition Designer](https://hol.sg/insight/how-to-choose-an-exhibition-designer/): Three questions to put to a shortlist of consultants
[Methodology and Services](https://hol.sg/methodology-services/): HOL's process and service lines
[Brand Story](https://hol.sg/brand-story/): The CRM framework, Communicate Resonate Motivate

## Optional

[Singapore Oceanarium](https://hol.sg/case-studies/storytelling-and-interpretive-design-for-singapore-oceanarium/): Storytelling and interpretive design across 22 thematic zones
[SingHealth Duke-NUS Genomic Garden](https://hol.sg/case-studies/singhealth-duke-nus/): The world's first digital genomic garden
[PIP's Trail at Esplanade](https://hol.sg/case-studies/elevating-visitor-engagement-through-an-innovative-digital-experience/): A gamified digital trail for families at Singapore's national performing arts centre
[National Museum of Singapore](https://hol.sg/case-studies/transforming-museum-experiences-changing-audience-perceptions/): Engagement strategy for the National Museum of Singapore
[National Gallery Singapore](https://hol.sg/case-studies/national-gallery-singapore/): Audience engagement strategy for National Gallery Singapore
[Singapore Discovery Centre](https://hol.sg/case-studies/shaping-the-nations-future-through-immersive-storytelling/): The Sandbox Experience at Singapore Discovery Centre

## Frameworks and Methodology

HOL Experiences works to a proprietary framework called CRM (Communicate, Resonate, Motivate), which defines what an experience must communicate, how it should make visitors feel, and what it should move them to do.

Projects follow the HOL Workflow and Risk Mitigation Process, a ten-step method, and are governed by three documents: the Core Narrative, which records what the institution intends to achieve; the Experience Masterplan, which translates that into an experiential framework across zones; and the Zonal Brief, which specifies how every element is built.

## Selected Work

Singapore Oceanarium at Resorts World Sentosa, storytelling and interpretive design across 22 thematic zones. SGH Bicentennial Genomic Garden with SingHealth Duke-NUS Institute of Biodiversity Medicine, the world's first digital genomic garden. PIP's Trail at Esplanade, Theatres on the Bay. The T5 in the Making exhibition for Changi Airport Group. The National Museum of Singapore. The Sandbox Experience at Singapore Discovery Centre. The NCID Gallery. The Arts House. National Gallery Singapore.

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