select clients
Helping leading brands move hearts and change minds
Experiences and engagement that make brands irresistible to their users and audiences that make your brand irresistible to your users and audiences
UBS Group
Strategised audience engagement and implemented an experiential brand experience that forged strong emotional bonds between the brand and its clients.
Bras Basah Bugis Precinct
Attracting in-person exploration of Singapore’s arts and cultural belt with a mobile-centric self-guiding digital map experience as the country relaxed its Covid-19 safety restrictions.
GiveDangerously
Strategising physical, virtual and phygital experiences to build a new charitable foundation’s brand awareness and brand equity from scratch. Finalist, Most Creative Campaign Pivot and Most Creative Customer Engagement, MARKies Awards 2021.
Asian Civilisations Museum
Driving audience engagement for one of the region’s pioneering museums in Asian antiquities and decorative art through a first-of-its-kind experiential and audience-centric programme. Reviewed and featured on Lianhe Zaobao as an experience not to missed for a young audience.
National Museum of Singapore
Strategising the nation’s oldest museum’s transformation into the the museum of choice for schools and families.
National Institute of Education
Expanding the brand experience of one of the world’s best teacher education institutions beyond a physical space into the digital realm, sharing its brand story with a global audience.
Singapore Discovery Centre
Content and interpretive design strategies for an engaging and emotionally driven edutainment experience at this theme park.
SG50 Economic and International Committee
A vision for an emotionally resonant and memorable experience for Singaporeans to celebrate and feel proud of the country’s economic achievements.
DesignSingapore Council
Collaborated with international design centres including the National Design Centre, Danish Design Centre, Cooper-Hewitt National Design Museum and D&AD to develop and execute an experience on the best designs and designers from around the world. Besides Singapore, the D&AD experience was also showcased in London.
National Centre for Infectious Diseases
An engaging phygital brand experience that set a new trend for visitor experiences (read: not boring) in Singapore hospitals. Winner of the Most Effective Use – Out-of-Home (Bronze) at the MARKies Awards 2022.
Health Promotion Board
Unlocked the key to nudge teenagers towards smoke-free lives – respecting their rights to reach their own conclusions. A strategy based on audience research and adolescent psychology.