Understand your audiences with
empathy
Solve their problems with
intention
Delight them with relevance
Our Methodology
HOL’s proprietary process for human-centred experience design
By putting your audience at the heart of our experience design, we help you solve the right problem and create solutions that resonate with your target group through HOL’s proprietary process: empathise, design, and validate.
Empathise
Before we come up with our project vision, we listen. Only by listening carefully, can we truly empathise and understand the people we are designing our experiences for.
01
Design
We approach design as play. Here, we avoid limiting our ideas and embrace the creative process wholeheartedly. It is also the best time to seek advice and explore interdisciplinary collaborations. And we are not afraid to make hard decisions to connect the dots and bring the design to landing.
02
Validate
Why validate? Validation makes us question our attachments, limitations, and biases. And when we are presented with additional feedback and information, we will refine and perfect our design and content, so that it achieves the best outcome for our clients.
03
Our services
Storytelling and Strategy
- Story crafting
- Narrative development
- Experiential storytelling
Interpretive Design
- Concept development
- Content creation
- Spatial & graphic design
- Interactive multimedia
Experience Design and Implementation
- Guided tours
- Digital trails
- Websites & Apps
- Brand Experience, Visitor Centres & Exhibitions
- Museums, Galleries & Attractions
Audience Research and Engagement
- Audience research
- Engagement strategy
- Impact assessment
Placemaking Strategy and Implementation
- Community consultation
- Engagement strategy & implementation
- Impact assessment
Cultural Tourism Strategy Development
- Stakeholder consultation & engagement
- Visitor experience strategy, design, & implementation
- Economic viability strategy & implementation