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Methodology

Understand your users with empathy
Solve their problems with intention
Delight them with relevance

Strategising with empathy, intention and relevance

Do it HOL way

SECRET SAUCE

HOL’s proven process for
human-centred experience design success

An award-winning user experience consultancy, HOL strategises and creates your experiences or products using a proven methodology.

01

Empathise

What do your users think, feel, do and say?
  • Engage with and observe your users
  • Uncover insights into user psychology and behaviour
  • Understand users through market and context research 
  • Strategise your experience or product with empathy

02

Define

What problem do your users really need to solve?
  • Define your users’ problem
  • Align your users’ need with your business goals
  • Determine what success looks like
  • Map the path to user experience success

03

Ideate

How might your experience or product fulfil your users’ need?
  • Imagine and envision with insights and data
  • Generate ideas with your users’ problem in mind
  • Evaluate the options

04

Design

Which solution best solves your users’ problem?
  • Experiment with the best possible solution
  • Prototype and iterate quickly
  • Explore the tools and tech 

05

Optimise

How can your experience or product be improved?
  • Test the solution and get users’ feedback
  • Get data and insights from analytics
  • Iterate and optimise

Services

Strategy

  • Experience strategy
  • Engagement strategy
  • Activation strategy
  • Content strategy
  • Interpretive strategy
  • Concepts and ideas
  • UX research
  • Gamification strategy
  • Data collection and analysis

  • Physical experiences

  • Attractions and theme parks
  • Experience and visitor centres
  • Museums and galleries
  • Exhibitions and murals
  • Brand activations

  • Digital
    experiences

  • Virtual worlds and exhibitions
  • Experiential microsites and apps
  • Digital storytelling
  • Games and gamification

  • Phygital experiences

  • Mini games
  • Micro-interactions
  • Bite-sized learning
  • Augmented reality

  • Ready to build exceptional experiences and get happier users?

    Let’s talk

    Find us

    202 Kallang Bahru
    Spaze #07-06A
    Singapore 339339

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