Methodology
Understand your users with
empathy
Solve their problems with
intention
Delight them with
relevance
Strategising with empathy, intention and relevance
SECRET SAUCE
HOL’s proven process for
human-centred experience design success
An award-winning user experience consultancy, HOL strategises and creates your experiences or products using a proven methodology.
01
Empathise
- Engage with and observe your users
- Uncover insights into user psychology and behaviour
- Understand users through market and context research
- Strategise your experience or product with empathy
02
Define
- Define your users’ problem
- Align your users’ need with your business goals
- Determine what success looks like
- Map the path to user experience success
03
Ideate
- Imagine and envision with insights and data
- Generate ideas with your users’ problem in mind
- Evaluate the options
04
Design
- Experiment with the best possible solution
- Prototype and iterate quickly
- Explore the tools and tech
05
Optimise
- Test the solution and get users’ feedback
- Get data and insights from analytics
- Iterate and optimise
Services

Strategy

Physical experiences

Digital
experiences
