ABOUT HOL
Nope. Not your usual
UI/UX company
Are you a leading brand serious about engaging and delighting your users? You’ve come to the right place.
You want useful and valuable experiences and products for your users. That’s why you have to know what your users need. Want. And love. So you can constantly delight them. And convert them into your superfans.
But how can you really do that?
Here’s where
HOL comes in
An award-winning user experience consultancy, HOL will strategise and create your experiences or products using a proven methodology. A process that begins with empathy. Deep dives into user, market and context research. And emerges with insights into what your users think, feel, do and say.
So you’ll deliver human-centred, empathy-driven experiences and products that your users truly want and love.

2005
Beginnings
- HOL was founded to drive a new kind of audience engagement in museums – fun, educational and experiential.
- Over a 10-year period, our audience engagement brought at least 150,000 students and 200,000 family groups to various Singapore museums and galleries.

2012
Growth
- We pivoted to experience strategy and the conceptualisation, curation, design and fabrication of museums, galleries and exhibitions.
- Since then, we have integrated empathy-driven, psychology- informed in-person and digital experiences even more effectively into physical spaces.

2022
Now and into the future
- HOL’s capabilities for gamification and phygital experiences like augmented reality will create phenomenal opportunities for your users to interact with your brand through their own handheld devices while giving them irresistible reasons to be drawn to your space.
- HOL’s expertise in engagement strategy will enable you to attract, captivate and convert your users as they experience your brand in person, digitally or phygitally.
THE HOL DIFFERENCE
User experience strategy
+
Physical, digital and phygital experience
implementation
Whether your experiences are a physical, digital or phygital, we’ll concept and build them on a solid foundation of user experience strategy based on user psychology.
So your experiences or products will truly delight your users. Transform your relationships with them. And convert them into superfans who will be seriously mad about your brand.


















