Methodology
Understand your audiences with
empathy
Solve their problems with
intention
Delight them with relevance
Understand your audiences with
empathy
Solve their problems with
intention
Delight them with
relevance
Strategising with empathy, intention and relevance
Our Methodology
HOL’s proprietary process for
human-centred experience design
By putting your audience at the heart of our experience design, we can help you solve the right problem and create solutions that resonate with your target group through HOL’s proprietary process: empathise, define, ideate, design, develop, and validate.
01
Empathise
- Engage with and observe your users
- Uncover insights into user psychology and behaviour
- Understand users through market and context research
- Strategise your experience or product with empathy
02
Define
- Define your users’ problem
- Align your users’ need with your business goals
- Determine what success looks like
- Map the path to user experience success
03
Ideate
- Imagine and envision with insights and data
- Generate ideas with your users’ problem in mind
- Evaluate the options
04
Design
- Experiment with the best possible solution
- Prototype and iterate quickly
- Explore the tools and tech
05
Optimise
- Test the solution and get users’ feedback
- Get data and insights from analytics
- Iterate and optimise
Our services
Strategy
Physical experiences
Digital
experiences
Phygital experiences
Exhibits and Interpretive Design
- Concept development
- Design planning
- Content curation & creation
Audience Experience Enhancement
- Audience research & analysis
- Visitor flow
- Experience strategy & design
- Technology integration
Educational Programming and Interpretation
- Guided tours
- Workshops
- Educational materials
- Interactive multimedia content
Event Planning and Management
- Exhibitions
- Cultural festivals
IP Strategy Development
- Publications
- Activations
Cultural Tourism Strategy Development
- Market research
- Stakeholder engagement
- Development of museums, galleries & attractions