Digital Trails:
Engaging Visitors with Innovative Experiences
In today’s museums, galleries, and attractions, creating exceptional visitor engagement involves elements of gamification, personalisation, and socialisation.
HOL’s bespoke digital trails offer interactive adventures and immersive learning experiences tailored specifically for your venue. They enhance how visitors interact with your space, fostering meaningful connections and creating unique, memorable explorations that inspire repeat visits.
FOR YOUR VISITORS
Delightful Experiences Await
Gamification: Our trails turn exploration into an exciting quest. With interactive challenges and achievements, visitors enjoy a thrilling and memorable experience.
Personalisation: Each visitor gets a unique journey tailored to their interests, making every visit special and deepening their connection with your venue.
Socialisation: Our trails encourage visitors to explore together. Shared challenges and discoveries create a sense of community and connection.
FOR YOUR VENUE
Innovative Solutions to Meet Your Needs
Addressing Manpower Shortages: Deliver personalised experiences effortlessly, without needing extra staff. This ensures smooth operations while providing tailored journeys for visitors.
Sustainable Solutions: Embrace cost-effective, personalised experiences through accessible technology. Our digital trails reduce the need for printed materials, supporting your sustainability goals.
Easy Content Refresh: Keep your content fresh and varied to meet visitors’ expectations. Our digital trails allow for easy updates, ensuring continuous engagement and excitement.
Our Trails Engages and Converts
2X
Visitor Conversion
2.5x
Visitor Dwell
Over 100,000
Participants
CLIENTS
Our digital trails have been adopted by leading brands to create engaging experiences for diverse audiences
Trusted by leading brands and venues
DIGITAL TRAILS CAN
Engage loyal fans and
attract new ones
Deepen Visitor Engagement and Connection
Our digital trails captivate visitors with interactive and immersive experiences. Engaging content and intuitive navigation let visitors explore at their own pace, deepening their connection with your venue. Each journey evokes curiosity and joy, leaving visitors with a sense of wonder and satisfaction. Personalising their journey makes every visit unique and memorable, fostering lasting appreciation for your venue.
DIGITAL TRAILS CAN
Share your story and
expand your reach
Enhance Brand Visibility and Awareness
Our digital trails immerse visitors in your story, creating engaging and memorable experiences. As they explore, they naturally share their adventures on social media, broadening your reach. Customisable features highlight your key messages, ensuring they resonate with every visitor. This organic engagement boosts visibility and strengthens the connection between your audience and your content.
DIGITAL TRAILS CAN
Boost revenue and
membership
Seamless Lead Generation
Our digital trails turn every visit into an adventure, encouraging guests to explore more and stay longer. By creating memorable and shareable moments, our trails attract new visitors and turn them into loyal supporters, driving revenue and boosting membership in a sustainable way.
DIGITAL TRAILS CAN
Showcase your venue’s
unique appeal
Maintain Stakeholder And Community Relationships
Our digital trails spotlight your venue’s unique character. Through interactive and engaging experiences, we enhance how visitors experience and appreciate your space. As they enjoy and share their journeys, your venue naturally gains greater visibility and recognition. This increased exposure helps build a positive reputation and attract more visitors, making your venue a memorable part of the community.
TESTIMONIALS
Trail Stories
"Our goal is to allow more visitors to explore Esplanade – Theatres on the Bay on their own, and get to know Singapore’s national performing arts centre better. Leveraging new technology, the HOL team worked with us methodically to create a digital trail, targeting young learners to explore and learn about our amazing architecture, spaces, and a treasure trove of stories in a fun and engaging manner. Through a rigorous problem-solving process, Angeline and her team of UX specialists, Aloysius and Terence, helped us conceptualised and developed this user-centric PIP’s (our friendly mascot) digital trail to engage families and school groups through story-telling and games at their own pace. The team was professional, and we look forward to future innovative partnerships with them!"
“I was impressed by how Angeline, Terence, and the creative team at HOL went beyond the specifications outlined in our initial work brief to develop a solution for our project. With their strong understanding of effective UX and expertise in creating memorable visitors’ experiences, HOL designed interactive games to make the ‘hard science’ of our research more accessible for a general audience. In addition, the shareability of the experience allowed us to expand the reach of our project. Good job to the HOL team!”
"The HOL team understand our project brief and worked closely with us at every step of the project development. They were knowledgeable in terms of museum learning. Despite the tight timeline, HOL was able to deliver the project without compromising on any quality."
