Book and physical exhibition
GD was a new brand even though the family had had a long history of philanthropy. A book lends credibility and helps perpetuate the giving family’s story.
Additionally, as the family had been donating to institutes of higher learning (IHLs), GD could easily reach young people at IHLs. A physical exhibition at these IHLs helped GD raise awareness and gain trust among its target audience.
For both the book and the physical exhibition, we centred the narrative around the impact of giving, so the target audience could see for themselves the possibilities of helping others.