Select Clients

Strategy to engage the toughest audience groups of all to please and impress – tweens and teenagers – on the unlikeliest of topics: shipwrecks and maritime trade.

Emotionally connecting the brand with its discerning customers through a beautiful and luxurious experience encapsulating the romantic stories behind its jewellery collections.

Strategised audience engagement and implemented an experiential brand experience that forged strong emotional bonds between the brand and its clients.

Attracting in-person exploration of Singapore’s arts and cultural belt with a mobile-centric self-guiding digital map experience as the country relaxed its Covid-19 safety restrictions.

Strategy and execution of a festive experiential marketing campaign, driving higher footfall and dwell time with novel activations, gamification and opportunities to support the community in need.

Strategising physical, virtual and phygital experiences to build a new charitable foundation’s brand awareness and brand equity from scratch. Finalist, Most Creative Campaign Pivot and Most Creative Customer Engagement, MARKies Awards 2021.

Driving audience engagement for one of the region’s pioneering museums in Asian antiquities and decorative art through a first-of-its-kind experiential and audience-centric programme. Reviewed and featured on Lianhe Zaobao as an experience not to missed for a young audience.

Strategising the nation’s oldest museum’s transformation into the the museum of choice for schools and families.

Strategised, designed and developed micro-experiences centred on artworks from NGS’s collections to expand the NGS’s audience groups. A novel experiment for the premier art museum in Southeast Asia.

Expanding the brand experience of one of the world’s best teacher education institutions beyond a physical space into the digital realm, sharing its brand story with a global audience.

Content and interpretive design strategies for an engaging and emotionally driven edutainment experience at this theme park.

Bringing local customisation and pedagogy for an edutainment experience at Singapore’s first and only children’s science museum, aimed at exposing children 18 months to 8 years old to science through investigative play.

A vision for an emotionally resonant and memorable experience for Singaporeans to celebrate and feel proud of the country’s economic achievements.

Sharing Singapore aviation’s amazing growth story and limitless potential through an immersive digital-forward experience.

Collaborated with international design centres including the National Design Centre, Danish Design Centre, Cooper-Hewitt National Design Museum and D&AD to develop and execute an experience on the best designs and designers from around the world. Besides Singapore, the D&AD experience was also showcased in London.

Gamifying micro-experiences to drum up excitement and increase participation for Nurses’ Day celebrations. Mobile games that engaged over 20,000 nurses all at once and offered a no-touch experience that reduced transmission risk.

An engaging phygital brand experience that set a new trend for visitor experiences (read: not boring) in Singapore hospitals. Winner of the Most Effective Use – Out-of-Home (Bronze) at the MARKies Awards 2022.

Unlocked the key to nudge teenagers towards smoke-free lives – respecting their rights to reach their own conclusions. A strategy based on audience research and adolescent psychology.