Ms Lee Kit Pui, Director, Marketing, Esplanade

“Our goal is to allow more visitors to explore Esplanade – Theatres on the Bay on their own, and get to know Singapore’s national performing arts centre better. Leveraging new technology, the HOL team worked with us methodically to create a digital trail, targeting young learners to explore and learn about our amazing architecture, spaces, and a treasure trove of stories in a fun and engaging manner. Through a rigorous problem-solving process, Angeline and her team of UX specialists, Aloysius and Terence, helped us conceptualised and developed this user-centric PIP’s (our friendly mascot) digital trail to engage families and school groups through story-telling and games at their own pace. The team was professional, and we look forward to future innovative partnerships with them!”