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Picture of Angeline Tong

Angeline Tong

Angeline Tong is an architect of narratives and the Chief Experience Officer at HOL, an experience and engagement strategy consultancy.

Angeline has a Master of Education (Human Development & Psychology) from Harvard Graduate School of Education and a Post-Graduate Diploma in Museum Studies from Harvard University.

Visitor photographing a large prehistoric fish model within an immersive marine life exhibition.

How Do You Choose an Exhibition Designer When Every Portfolio Looks Good?

Cetaceans in crisis

What Good Exhibition Design Does with Complex Content (Instead of Cutting It)

Oceanarium scene

The Year After Opening: What Drifts, and How to Catch It in Time

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The Question to Ask Before You Write the Brief for a Museum, Gallery or Exhibition

approved image

What Was Approved and What Gets Built May Not Always Be The Same Thing

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The Core Narrative: The Strategic Foundation That Shapes Every Decision Your Museum, Gallery or Exhibition Project Will Take

UX Discussion

Tasked with Delivering a Museum, Gallery, or Major Exhibition? Start with the Process.

Zone 1 of the Singapore Oceanarium

The Day 90 Experience Audit: How to Catch Drift Early, Before it Becomes Normal

Jewel Vertex photo

The Day After the Opening: Designing Destinations that Endure

people pointing at screen

The Co-Creation Paradox: Why Visitors Walk Past Your “Join In” Zone (And How to Stop Them)

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#07-06A, Spaze
Singapore 339339

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